So IQOS heating tobacco While the idea of heating tobacco. (instead of burning. It has been around for more than two decades, However heating tobacco took years of research. And development to create product that’s acceptable to 18+ consumer. As a result Around 12.7 million consumers have already chosen to switch from cigarette to heating tobacco
At the heart of THS are sophisticated electronics that heat specially designed heated tobacco units. Moreover THS heats the tobacco just enough to release a nicotine-containing tobacco vapers. But without burning the tobacco.